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Research papers

The modern upper middle classes in Western and Central Eastern Europe

Recently, BankAustria Creditanstalt has successfully developed a strategy to target the upper mainstream market in Austria by using the Sinus-Milieu® approach. The extension of that strategy to the markets in Central and Eastern Europe is...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Agnieszka Krason, Michael Schipperges, Martin Mayr
Company: SINUS Markt- und Sozialforschung GmbH
March 30, 2003
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Citation

Krason, Schipperges and Mayr (2003a, March 30). The modern upper middle classes in Western and Central Eastern Europe . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-modern-upper-middle-classes-in-western-and-central-eastern-europe-


Research papers

Cross-cultural consumer targets in a context of rapid social change

This paper is based on a completed study conducted in 1996 and 1997 in Poland, Hungary, the Czech Republic and Slovakia. The general objectives are to identify similarities and differences among the countries and to locate the key dimensions of...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Authors: Christine Woesler Panafieu, Daniel Weber, Agnieszka Krason
November 1, 1997
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Citation

Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/cross-cultural-consumer-targets-in-a-context-of-rapid-social-change-